Motionflow 240Hz refresh rate
Your fast-paced movies, sports and games have never looked clearer thanks to Motionflow 240Hz refresh rate. Our most advanced motion processing technology to date delivers an unbelievably smooth, crisp and fluid picture.

Live Color Creation Technology
Colors will appear to jump off the screen. Equipped with Live Color Creation technology with a WCG-CCFL backlighting system, you'll notice deeper reds and greens resulting in overall color reproduction that's more natural vibrant and lifelike.

BRAVIA Internet Widgets
Enjoy free, premium on-demand entertainment directly to your HDTV. Using your in-home broadband connection and BRAVIA HDTV remote control, you can access online content from an ever-growing list of providers including Amazon Video On Demand, YouTube, Sports Illustrated, Sony Pictures, Sony Music, Slacker and Epicurious.com.

BRAVIA Internet Widgets
Stay in touch with the world and access the latest news, weather, sports, entertainment and more at the touch of a button with BRAVIA Internet Widgets. These small application widgets are located on TV's display and can be positioned to your liking.

BRAVIA Engine 3
From the moment you turn on this XBR9, you'll notice a sharper, more vibrant picture. With BRAVIA Engine 3 fully digital video processor, this TV produces breathtaking picture quality with reduced visual noise, enhanced color and overall image detail even on 1080p sources such as Blu-ray Disc players.

DLNA support for photos, music and videos
Share your memories with friends and family in the comfort of your living room instead of crowding around your PC. This XBR9 offers DLNA support for photos, music and videos, which allows you to enjoy content stored on your DLNA devices on your TV without leaving the couch.

Convenience Features

• Auto Photo Mode : Yes (DLNA, USB)
• Auto Picture Setting w/ HDMI™ : Game, Graphics, Photo, Cinema
• BRAVIA Sync : Yes
• BRAVIA Sync Menu Button : Yes (on Remote Control)
• Channel Block (with password) : Yes
• Channel Jump : Yes
• Channel Labels : Yes
• Channel Surf : Yes
• Control for HDMI (HDMI™ CEC) : Yes
• Edit Channel Labels : Yes
• Favorite Channel : Yes
• Favorites Menu : Graphic
• ID-1 Detection : Yes
• Info Banner : TV Guide on Screen, PSIP, XDS
• Input Skip : Automatic
• Internet Radio : Yes
• Label Inputs : Yes
• Multiple Language Display : English, French, Spanish
• On-Screen Clock : Yes
• On-Screen Display for External Input : Yes
• On/Off Timer : Yes
• Parental Control : Yes
• Picture Adjustments Lock (For Americas) : Yes
• Program Block : Yes
• Scene Select : Cinema, Sports, Photo, Music, Game, Graphics, General, Auto
• Show/Hide Channels : Yes
• Sleep Timer : Yes
• Start Up BRAVIA® Logo Display : Yes
• TV Guide On-Screen : Yes(Gemstar ver.10)
• Theatre Mode (Theatre Button) : Yes
• Theatre Mode with Cinema Surround : Yes
• USB Application(s) : Music Player (mp3), Photo Viewer (jpeg), Video Player (mpeg2 TS)
• White Balance (For Americas) : RGB Gain/Bias

Video Features

• 24p True Cinema Technology : Yes
• 3D Comb Filter : Yes
• 4:3 Default : Yes
• Advanced Contrast Enhancer (ACE) : Yes
• Auto Wide : Yes
• CineMotion Reverse 3:2 Pulldown Technology : Yes
• Deep Color : Yes
• Game Mode : Yes
• Live Color Creation Technology : Yes
• MPEG Noise Reduction : Yes
• Motionflow Technology : 240 Hz
• PhotoTV HD : Yes (HDMI / Component)
• Picture Mode : Vivid, Standard, Custom, Cinema, Sports, Game, Graphics, Photo-Vivid,
• Photo-Stardard, Photo-Original, Photo-Custom
• Video Processing : BRAVIA Engine 3™ Technology
• Wide Mode : Wide Zoom, Normal, Full (Full1-2 for PC), H Stretch, Zoom
• x.v.Color Technology : Yes