You can’t always depend on salespeople to help you choose the right camera. CONSUMER REPORTS readers indicate that the quality of in-store help is all over the map. Indeed, when our reporter shopped at mass merchandisers, as many consumers do, one salesperson told him that there was no difference between digital and optical zoom (optical is far more useful). Here’s what you need to know:
Shop by brand. Before diving into specific models, consider some characteristics by brand, culled from our years of digital-camera tests. For example, Fujifilm offers image sensors with proprietary technology that produce high image quality at high ISO settings. Kodak emphasizes simplicity and ease of use. Canon, Nikon, and Olympus offer full lineups for every type of user.
Beware the megapixel wars. Despite the increasing prevalence of 8- , 10- , and 12-megapixel cameras, 7 megapixels is all the resolution most people need. Higher resolution doesn’t necessarily produce better prints. Lenses and other design factors are important, too. In our tests, some models with 7 megapixels had excellent print quality, while some with 10 megapixels had fair or good quality. If you often crop or drastically enlarge your images, get at least 8 megapixels.
If you need high resolution and impeccable quality, choose one of the compacts or SLRs that had excellent print or image quality in our tests. Shooting at a higher resolution without using a compressed format such as JPEG can fill your memory card and hard drive more quickly. Recently, though, more cameras can record on a new, higher-capacity card known as SDHC.
Weigh zoom trade-offs. Another feature to consider is an optical-zoom range greater than the 3x found on most cameras. (A zoom lens’s range is the ratio of its highest telephoto focal length to its lowest wide-angle length.)
Greater zoom means greater weight and bulk, though a few pricey compacts manage to squeeze 10x into a compact package. Don’t compromise on price, size, and weight for a zoom range greater than 3x unless you often shoot distant subjects such as wildlife and sporting events or need a very wide-angle lens for landscapes or group portraits.
A greater proportion of compacts and subcompacts have a range above 3x, with some as high as 7x, enough to make a distant figure fill the frame. Super-zoom cameras typically have a 10x or greater zoom range. An SLR’s zoom range depends on the lens mounted on it; the typical kit lens sold with most models offers about 3x magnification, though upgraded kit lenses offer more.
How much control do you want over exposure and composition? Cameras meant for automatic point-and-shoot photos, with a 3x zoom lens, will serve casual shooters as well as dedicated hobbyists much of the time. Super-zoom cameras with an optical zoom range of 10x or more, which lets you bring outdoor subjects close, are good for those who shoot sports and nature subjects.
Spring for an SLR if you want those attributes and more, and can afford a variety of lenses.
Among point-and-shoot cameras with built-in lenses, the highest ISO light-sensitivity setting has generally been 400, too low to make sharp, hand-held shots in dim light without a flash. Some modestly priced models have begun featuring settings of 1600 or even 3200, but results can be grainy and noticeably worse than those shot at equivalent settings using SLRs and the priciest point-and-shoots.
Battery type and life. All digital cameras run on rechargeable batteries, either an expensive battery pack or a set of AAs. In our tests, neither type had a clear performance advantage. The best-performing point-and-shoot cameras offer around 500 or more shots on a single charge, while the worst manage around 125. SLRs can record even more photos per charge.
For some users, it may be more convenient to own a camera that accepts AA batteries. You can buy economical, rechargeable cells (plus a charger) and drop in a set of disposable lithium or alkaline batteries if the rechargeables run down in the middle of shooting.
Forgo the extended warranty. Overall, digital cameras have been among the most reliable products in our subscriber surveys. Only about 5 percent of those purchased between 2004 and 2007 have been repaired or had a serious problem. We don’t think it pays to buy an extended warranty for a digital camera.
Once you’ve established the performance priorities that you need from a camera, consider these factors:
For point-and-shoot cameras:
Select the right type. If pocketability is a priority, get a lightweight subcompact. They’re not for serious shutterbugs, but they’re far more capable than a camera phone. If you want better image quality or more control over images, get a compact. More compacts than subcompacts had very good image quality, and more often zooms greater than 3x. If zoom is a priority, get a superzoom. They’re bulkier but have at least 10x zoom; some newer models go up to 20x.
Match performance to your needs. Image quality is a camera’s most important performance attribute. Differences in sharpness are what’s most noticeable among models of varying scores.
Consider what you’ll print. If you shoot mainly 4x6s and rarely crop pictures, most cameras that have 7 or 8 megapixels should be fine. If you print poster-sized shots or do major cropping, a 10- or 12-megapixel model makes more sense.
For SLRs:
Select an SLR level. If you’re thinking of trading up from a point-and-shoot, a basic SLR is the place to start. There are fewer controls, easier-to-read graphic interfaces, and fewer options. Advanced SLRs are more rugged, weather-resistant, and versatile, but also bulkier and heavier.
Know the system and brand. When you buy an SLR, you’re potentially buying into a family of lenses and integrated accessories, such as external flashes. Those from the camera maker are often pricier than ones made by other companies, but they will be compatible and will take full advantage of the camera’s features.
Don’t skimp on performance. While all the SLRs we tested are competent, narrow your choice to those models that are at least very good for image quality and versatility, and can shoot to at least 800 ISO without image flaws. That includes most rated models. Battery life is important too; most better performers offered more than 400 shots per charge.