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  Home  >  TV & Home Entertainment  >  Televisions  >  LCD & Plasma TVs  >  Product Information for SON KDL-40W3000

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Sony 40" Bravia W-Series LCD HDTV

Model #: SON   KDL40W3000
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  Demo Demo

• 1080p resolution
• 3 HDMI inputs
• HD tuner
• S-Force Front Surround
• x.v.Color technology
• BRAVIA engine

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Sony 40" Bravia W-Series LCD HDTV

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Product description

Sony 40" Bravia W-Series LCD HDTV

Features

Sony's BRAVIA W-series Full HD 1080p televisions take performance to the next level with advanced HDMI v1.3 features. Deep Color input capability works with the 10-bit processor and panel to deliver 64 times the level of color expression versus current 8-bit systems. Wrap all of this up with an elegant a new brushed metal picture frame design and there's nothing like W-Series HDTVs.

 

The Basics

Display type: Flat-panel LCD

Screen resolution: 1080p (1920 x 1080)

Aspect ratio: 16:9

Contrast ratio: 18,000:1 dynamic contrast ratio

Tuner type: NTSC, ATSC, QAM

 

Connection options

HDMI inputs: 3, Supports 480i/480p/720p/1080i/1080p.

Component inputs: 2, Supports 480i/480p/720p/1080i.

PC inputs: 1

See specifications table for more feature and connection options

 

Dimensions

Height: 25.3" (27.1" on optional base)

Width: 39.5"

Depth: 4.8" (10.4" on optional base)

Weight: 56 lbs.

 

Features

1920 x 1080 resolution: Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by Sony's cutting edge 1080p Blu-ray disc player.

10-bit processing and display: Sony follows 10-bit processing with a 10-bit panel that, compared to an 8-bit.

Bravia Engine™ EX Full Digital Video Processor: The Bravia Engine EX full digital video processing system is based on Sony's famous Bravia Engine video processing system. It has all of the same functions of Bravia Engine plus the added ability to upconvert 480i standard definition signals via Digital Reality Creation Multi Function v1.0 technology for a picture with more detail and definition.

Live Color Creation™: Live Color Creation starts with the Bravia Engine PRO video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony’s phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep blues and natural greens for overall colors that draw you right into the picture.

Advanced Contrast Enhancer: Sony's Advanced Contrast Enhancer (ACE) builds on their excellent on-contrast ratio performance of 2000:1. A dynamic contrast ratio of up to 18,000:1 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.

x.v.Color technology: 1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color is the name Sony has chosen to promote video products that include xvYCC capability. x.v.Color enabled products can now offer more accurate color reproduction and natural colors.

DMex-ready: Sony's Digital Media Extender-ready televisions offer a digital connection path for the addition of the optional modules like the new Bravia Internet Video Link. With innovative DMex expansion capabilities featuring the Emmy® award-winning XMB user interface, select 2007 models are not merely TVs, but powerful entertainment platforms that not only meet your needs today, but expand easily to meet tomorrow's needs as well.

Xross Media Bar® interface: Sony's award-winning Xross Media Bar provides a logical and fast way to access set up menus, user controls, and more. The on-screen display comes to life by pushing the XMB menu button on the remote. Navigation through the menus is smooth and fast.

Bravia Theatre Sync™ technology: This useful function reduces the hassle and time consuming job of powering up, routing signals, etc. to the simple push of one button. Here's how it works. Want to play a DVD on your Sony A/V system? Easy, just push PLAY on the remote and everything is taken care of for you. Want to change from TV sound to digital surround sound through your Sony Bravia Theatre A/V system? Just one push of the Theater Sound button on the remote and voila, surround sound through your system.

ENERGY STAR® qualified: Circuit City is proud to offer our customers products with the ENERGY STAR label. ENERGY STAR qualified products and practices help you save money and reduce greenhouse gas emissions by meeting strict energy efficiency guidelines set by the U.S. EPA and U.S. DOE. The ENERGY STAR label also designates superior energy performance in homes and buildings.

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Manufacturer's description

Sony 40" Bravia W-Series LCD HDTV

40" BRAVIA® W Series LCD Flat Panel HDTV
Sony's BRAVIA W series Full HD 1080p televisions take performance to the next level with advanced HDMI v1.3 features such as x.v.Color which greatly broadens the color space input capabilities to include 1.8 times as many natural colors as existing HDTV signals. In addition, Deep Color input capability works with the 10-bit processor and panel to deliver 64 times the level of color expression versus current 8-bit systems. Wrap all of this up with an elegant a new brushed metal picture frame design and there's nothing like W-Series HDTV's.

Full HD 1080
There are a lot of ways to define high-definition but BRAVIA® Full HD means you’re getting the best resolution that high-definition has to offer consumers. With Sony BRAVIA XBR HDTVs, Full HD 1080 means 1920 x 1080 pixels5 and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.

1920 x 1080 Native Panel Resolution
When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. Full HD 1920 x 1080 panel resolution with over 2 million pixels 5(more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc™ player.

10-bit Processing and 10-bit Display
While it's great to state that a TV is capable of creating billions of colors it's a whole lot better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.

BRAVIA Engine™ EX Full Digital Video Processor
BRAVIA Engine™ EX full digital video processing system is based on Sony's BRAVIA Engine video processing system. It has all of the same functions of BRAVIA Engine plus the added ability to upconvert 480i standard definition signals (such as 480i DVDs and TV broadcasts) via Digital Reality Creation Multi Function v1.0 (DRC-MF v1.0) technology, which renders a picture with four times the density of the original one resulting in a picture with more detail and definition. Live Color Creation™ System featuring WCG-CCFL
Many colors in the real world such as deep reds, greens and clear blues cannot be expressed with conventional display technologies. Working in combination with the special WCG-CCFL backlight in LCD HDTVs or the optical engine in our MDPJ HDTVs, Live Color Creation technology achieves wide color reproduction using advanced chroma signal processing algorithms. The primary benefits are clear blues, natural greens and an overall vibrant color for all scenes.

Advanced Contrast Enhancer (ACE) Function
Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance of 1,800:1. A Dynamic Contrast Ratio of up to 16,000:1 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.

x.v.Color™ technology
BRAVIA® HDTV's performance has now advanced to the point that the color range can be defined by limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded. 1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color enabled products can now offer more accurate color reproduction and natural colors beyond broadcast HDTV.

ENERGY STAR qualified®: Circuit City is proud to offer our customers products with the ENERGY STAR label. ENERGY STAR qualified products and practices help you save money and reduce greenhouse gas emissions by meeting strict energy efficiency guidelines set by the U.S. EPA and U.S. DOE. The ENERGY STAR label also designates superior energy performance in homes and buildings.

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Specifications

Sony 40" Bravia W-Series LCD HDTV

Video

Static contrast ratio ? 2000:1
Dynamic contrast ratio ? 18,000:1
Resolution ? 1080p (1920 x 1080)
Display type ? HDTV
Picture-in-picture ? Yes
Screen size (diagonal) ? 40"
Flat-panel technology ? LCD flat panel
Widescreen ? Yes
Built-in tuner ? NTSC/ATSC/QAM
Maximum viewing angles ? H:178 / V:178
Comb filter ? 3D Digital
3:2 film correction ? Yes
Light source ? Fluorescent tube
Response time ? Info unavailable
Frame rate ? 60Hz

Audio

Audio type S-Force™ Front Surround
Auto volume correction ? Yes

Inputs and outputs

Component video inputs ? 2
S-video inputs ? 1
Composite inputs ? 3
DVI (Digital Video Interface) ? 0
HDMI inputs ? 3
HDMI version ? 1.3
RF inputs ? 1
PC compatible ? Yes
VGA/SVGA input ? Yes
Variable audio output 1
IEEE inputs ? 0
Memory card input ? No

Convenience

Remote Yes
Backlit remote Yes
DVD player included No
Pedestal stand Yes, fixed
Wall mount Not included

General features

Cabinet color Black
VESA compliant Yes
Energy Star compliant ? Yes
UPC 027242717480
Manufacturer's part number KDL-40W3000

Dimensions

Height 25.3 inches
Width 39.5 inches
Depth 4.8 inches
Weight 56 lbs.

Not sure what something means? Look it up in our glossary.

Find an error? Let us know.

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Product manuals

Sony 40" Bravia W-Series LCD HDTV

Owner's Manual (2.74MB)

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Customer ratings and reviews

Sony 40" Bravia W-Series LCD HDTV

Average customer ratings
Based on 78 ratings

Picture quality
4.8
Sound quality
4.3
Features
4.7
Cost-Benefit
4.3
Overall rating
4.6

Most helpful review (based on customer feedback)

Picture quality
5
Sound quality
5
Features
4
Cost-Benefit
4
Overall rating
4.5

Awesome
Reviewer: MT from Staten island New York on Jul 20, 2007
128 out of 160 found this review helpful

Picture is like you are there. Worth the money. SONY did it again. PS3 and Xbox 360 are hooked up to ensure proper gaming. Alot of fun. Nice way to unwind on the weekend.

Recent reviews

Picture quality
5
Sound quality
4
Features
5
Cost-Benefit
5
Overall rating
4.8

Awesome TV
Reviewer: cjkeno from Boston on Jun 9, 2008
6 out of 6 found this review helpful

I just bought this TV which is Sony's 3rd best model from a year ago and it pretty much has all the bells and whistles of their new models and I got it for a fraction of the price, $1299 on closeout! The TV has a 10 bit display and the 1080/24P feature toget the max out of a blue-ray player when you're watching films but I have a Sony 1080p upconvert DVD player (w/Bravia control)and honestly I don't really think the picture can get any better but I guess it can with a Blue-Ray player. Anyway pop in the Transformers movie, hook it up to a separate audio system and get ready to get blown away!

Picture quality
5
Sound quality
3
Features
4
Cost-Benefit
4
Overall rating
4.0

Very good TV except for three faults.
Reviewer: josch from Bethany Beach, DE on May 31, 2008
4 out of 4 found this review helpful

Sound quality not up to par and Sony manual even recommends other speaker system.. Otherwise, the TV is an excellent system. The remote does not carry enough codes to enable other electronics such as Pace cable box, Daewoo DVD player and Sony online no help, Remote not simple to program. Otherwise, the set is excellent in features and quality.. Cost much higher than equivalent LG and Samsung.

See all 64 customer reviews

 
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Sony 40" Bravia W-Series LCD HDTV

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Also in the box

Sony 40" Bravia W-Series LCD HDTV

• AC power cord
• Remote control with batteries
• Owner's manual

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Sony 40" Bravia W-Series LCD HDTV

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